Advertised Ground

Fall 2015 | Prof. Molly Hunker | Arc 207

In Collaboration with O. Binette

Rethinking the spatial and cultural relationships embedded in advertisements, the effectiveness of those ads became the transformer of the ground itself. With different levels of advertisements acting as the new "ground", the study of their effectiveness on a viewer can transform the actual ground into an advertised one. This causes the viewer to interact with advertisements in a new way and starts to shape new circulation paths.